How can we serve you? The Value-Orientation model of Emerging Market consumers
In their search for new revenue and new users, growing businesses look to emerging markets because they now represent fantastic opportunities for growth. Not only have Indian and Chinese GDP growth...
View ArticleFacebook Home and Android: The digital Boston Tea Party?
The Facebook Phone was one of those rumours that wouldn’t die. Even though Mark Zuckerberg said flat out that the idea wouldn’t make sense, the rumour mill kept grinding away. And now, nearly a year...
View ArticlePodcast with uxpod on ux, disruption and cultural errors
A few weeks ago I had a great chat with Gerry Gaffney, of UXPod fame. We talked about why emerging markets are interesting and how they provide great environments for new disruptive technology. We also...
View ArticleVideo of Electronics District in Shenzhen
I spent a great week in Hong Kong recently. I went to the fantastic UX Hong Kong conference, met some great local designers and spent a day over the border in Shenzhen. I have a lot of notes from the...
View ArticleWhat We Buy When We Buy Design Research — blog post on Ethnography Matters
Like most good ideas to come out of England, the inspiration for our workshop at EPIC 2013 came from conversations in the pub. In this case, we were talking about “the great divide” between client and...
View Articlethe tata nano, ncap and progress
When I give talks, I often use the Tata Nano as a classic example of a low-end disruptive technology that could only come from emerging markets. It’s incredibly cheap, it targets a new consumer market...
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